Premise

A small set of on-boarding animations developed for a women’s fertility application, created for one of the largest e-commerce and wed service providers in the world. The goal of the animations were to appear as pleasant and neutral as possible. Not distracting for the user’s on-boarding experience, but supplemental to the directions and content presented to the users. Colors were chosen to match the visual style of the application’s iconography, employing subtle tones, eased animations and offset fills to fulfill multiple desires of the product owner.