Revitalizing the Visual Identity of Xfinity's newest venture, Xumo
Revitalizing the Visual Identity of Xfinity's newest venture, Xumo
Description
Description
Role
Role
Tools + Methods
Tools + Methods
A refresh project to bring Xfinity’s newest project to the forefront of streaming. Xumo’s website refresh was developed over the course of several months to build a new web and mobile experience to users.
Over course of 7 months, we worked closely with Xfinity’s product owners and creative team to bring the best aspects of Xumo to the forefront. This new experience was crafted with an effort to exemplify the versatility Xumo can give users and the wide variety of products the platform offers.
A refresh project to bring Xfinity’s newest project to the forefront of streaming. Xumo’s website refresh was developed over the course of several months to build a new web and mobile experience to users.
Over course of 7 months, we worked closely with Xfinity’s product owners and creative team to bring the best aspects of Xumo to the forefront. This new experience was crafted with an effort to exemplify the versatility Xumo can give users and the wide variety of products the platform offers.
UI/UX Designer
UI/UX Designer
Figma, Photoshop, After Effects
Figma, Photoshop, After Effects
How can a streaming site stand out in 2024?
How can a streaming site stand out in 2024?
Revising the UI design for Xfinity's newest streaming service, presented the challenge of balancing the needs of existing clients with the necessity of effectively communicating the product's value to new customers. The redesign needed to enhance user experience by simplifying navigation, improving accessibility, and incorporating feedback from current users to ensure satisfaction and retention. Simultaneously, the UI must intuitively introduce new customers to the platform's unique features, content offerings, and ease of use, ensuring they understand what sets Xumo apart in a competitive streaming market.
Revising the UI design for Xfinity's newest streaming service, presented the challenge of balancing the needs of existing clients with the necessity of effectively communicating the product's value to new customers. The redesign needed to enhance user experience by simplifying navigation, improving accessibility, and incorporating feedback from current users to ensure satisfaction and retention. Simultaneously, the UI must intuitively introduce new customers to the platform's unique features, content offerings, and ease of use, ensuring they understand what sets Xumo apart in a competitive streaming market.
Revitalizing the Visual Identity of Xfinity's newest venture, Xumo
Description
Role
Tools + Methods
A refresh project to bring Xfinity’s newest project to the forefront of streaming. Xumo’s website refresh was developed over the course of several months to build a new web and mobile experience to users.
Over course of 7 months, we worked closely with Xfinity’s product owners and creative team to bring the best aspects of Xumo to the forefront. This new experience was crafted with an effort to exemplify the versatility Xumo can give users and the wide variety of products the platform offers.
UI/UX Designer
Figma, Photoshop, After Effects
How can a streaming site stand out in 2024?
Revising the UI design for Xfinity's newest streaming service, presented the challenge of balancing the needs of existing clients with the necessity of effectively communicating the product's value to new customers. The redesign needed to enhance user experience by simplifying navigation, improving accessibility, and incorporating feedback from current users to ensure satisfaction and retention. Simultaneously, the UI must intuitively introduce new customers to the platform's unique features, content offerings, and ease of use, ensuring they understand what sets Xumo apart in a competitive streaming market.
